Our Story

The PURE Papaya Care skincare range was formulated by naturopaths to find a real alternative to skin care products filled with harsh chemicals. Many skin care products contain Petroleum or Mineral Oil (derived from Petroleum). What many of us don’t know is that these chemical ingredients are near impossible to metabolise. When these petroleum rich products are applied to your skin, the petrochemical get absorbed directly into your bloodstream and bypass the livers detoxification process. Once in your body, it builds up and accumulates over time. Petroleum, chemical oils and preservatives inhibit the skin’s ability to breathe and “re-balance” and can irritate sensitive skin.

The philosophy behind PURE is simple:

Create products with high quality natural ingredients that work and are genuinely good and effective for the skin. Our ingredients are of the highest quality (food grade) and have all been purposefully selected for their healing and moisturising benefits. You can use PURE products to combat different skin conditions because our formulas replace high quantities of Petroleum, Mineral Oil and Castor Oil with ultra-nourishing natural ingredients such as Shea Butter, Macadamia Oil, Jojoba Oil and Almond Oil. PURE’s brand ethos is Natural By Nature, which means a lot to us.

P’ure Papaya Care is part of the Natural Holdings family of brands which brings awesome natural, ethically sourced and environmentally friendly products to the Southern African market. We believe in building a better future by working with great people and products and P’ure Papaya Care ticks both these boxes. P’ure Papaya Care complements the other brands within the group and helps us live a better life, leaving less of an impact on our environment, one product at a time.